Your Business Health Visualised


Free self-help business health analysis is available here for any user. Invest 10 minutes into CheckPoint™. Then you get an easy to understand visualisation your business’s health.

Link to FREE Self-Help Business Health Analysis

In the time to drink a coffee (beer or wine) you can answer 30 insightful questions about your business.

Before you see the bottom, you will receive a confidential (and anonymous) report showing performance issues and untapped opportunities that are holding back business success.

The summary report is an easy read. It shows priority areas of the business to review with potential for improvement, or not. The next step is to discuss with your partners and managers.  Invite your team to Try Checkpoint, self-help business health analysis too. Then, start a discussion about their perspective on improving the business.

Later, repeat the test at each waypoint milestone to measure and monitor progress towards a more profitable growing business transformation. Its a free self-help business health analysis tool to use as often as you like.

 Checkpoint™ Offers Three Perspectives

Time to Try Checkpoint
Internal Value Add Functions

Internal functional components that characterise a business and its value chain.

1: Internal Business Function Health

Firstly, CheckPoint™ identifies relative performance, strength & weakness of internal functions of the business. It also shows the priorities for improvement.

Improving internal functions is doable as its in the direct control of management. Be mindful of high interaction between your functional departments, as they may impact another’s performance. Get your team’s commitment to collaborate.

Internal function health is built around the Porter’s Value Chain, this is what your business has, does or converts. As a follow up, ask us to dive deeper into what is driving that performance, or lack of. We can identify actions to improve the value added.

External 5 Market Forces

External (market and industry environment) forces that shape a business.

2: External Market Forces

The second (external) part shows the competitive intensity of industry (based on Porter’s 5 Forces model). Act on the opportunities for profit / growth, and priorities for restructuring the business or relationships to better accomodate the external environment.

It’s unlikely for an individual (SME) to change external conditions of their market. Multi-nationals can. Government politics do. So, understand these influences. Then make changes to business strategy, or resources to better leverage new opportunities. Alternatively, we better manage storm events – like COVID.

Also consider two potential self interested partners to assist the turnaround – restructure; key suppliers and key customers. The self-help business health analysis considers their leverage. Ask us to flip this to your advantage during a turnaround negotiation.

Relative Improvement Potential

Checkpoint is a FREE self-help business health analysis tool. Use it regularly to monitor improvements to your business.

Contact us for the detailed issues report for this discussion.

3: Overall Business Health Analysis

The third component is a relative rating; Internal Performance issues, vs External pressures.

A high standard of individual functional performance ensures the business can deliver its Value-Add promise to its customers. However, this has little value if the offering is not tuned to the market.

In the reverse, have a favourable External Competitive environment is likely to create sustainable strategic advantage with high growth &/or profits potential. The internal function must have the capacity and capability to capture the opportunity.

The aim is to these in balance, with a favourable lean towards internal performance. We like using the McKinsey 7s Framework for managing change. Ask us how this works for your business.

Try CheckPoint Here – Updated for Post-COVID

Invest 10 mins to score the 30 questions. We’ll be back to you with the visualisation of your business’s functional performance and opportunities, with priorities for improvement.

FREE No Obligation Access to CheckPoint.  Reveal Issues to Address – Identify Opportunities for Improvement

If you’d like a NO OBLIGATION discussion about the result, and some easy improvements to your business; then please Contact Us

Checkpoint business health visualisation

Use CheckPoint to Build Team Focus

We have had a lot of success when we initiate with a group of key personnel completing CheckPoint individually, because it removes bias and introduces wider (dept) perspectives. These can be consolidated or utilised in a workshop directed to business improvement.

Contact Us to have forms emailed to you or your team.

Note: WayPoint Strategies has built CheckPoint from its experience in industries familiar to itself; manufacturing, chemical & food processing, mining resources, infrastructure, technology, media, building construction.

Users should filter the results against their own industry experiences.  The results are entirely built from the information provided by the user. You should review independently or consult us further before taking action.

Detailed Analysis Report

A further detailed analysis report is available on request. It offers deeper analysis of areas where you can get quick effective improvements. This is provided in conjunction with our advisor who will walk you through each item in a 60 minute session.

It is optional, and without further obligation.

Detailed Action Reports

Why CheckPoint Works

WPS CheckPoint ifs a meld of three classic business analysis tools. It connects them into an easy to understand framework for SME (and larger) organisations to visualise their business current issues and opportunities.

Porter’s 5 Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy’s potential profitability.

Porter’s Value Chain focuses on systems, and how inputs are changed into the outputs purchased by consumers. Using this viewpoint, the chain of activities common to all businesses, are identified and their value add identified / improved.

McKinsey 7S Framework model was developed in the late 1970s by Peters & Waterman. They identified seven internal elements of an organisation that need to align for it to preform efficiently. We convert the overall performance into ‘7S’ actions for change..

Read More about why and how we developed CheckPoint

Secondary Industries

Checkpoint questions are tuned towards the ‘secondary sector’ of the economy;

  • Chemical & Food Processing
  • Construction
  • Engineering
  • Heavy & Light Manufacturing
  • Mineral and Resource Processing
  • Printing

We also cover   •  Media  •  Information Technology