About Us


Looking for the right people

WayPoint Strategies is a team of successful business turnaround professionals. We work mainly in secondary industry sectors; manufacturing, processing, construction, building, media.

Business Navigators, Strategists and Tacticians 

We are experienced, skilled and practical. Our focus is on assisting companies to overcome financial and operational situations that come to challenge companies in startup, growth, distress and exit phases. Our commitment to clients means we work hands-on to analyse, plan and execute business restructuring and growth strategies.

Our work begins with a clear analysis of the current situation; starting with our Checkpoint™ Business Health tool. Then we discover and detail a range of bite size projects for change. These are executed by a motivated internal team, supported by the WayPoint team.

Analyse – Advise – Action

We work with management teams, boards and other company stakeholders to analyse current situations, then develop and execute plans that detail how a successful business turnaround team will deliver sustainable profitability.

Our clients are typically $5 – $50M turnover. They need assistance to navigate financial and/or operational challenges. We convert distress situations into profitable growth.

Why choose us


Analyse, Advise and take Action

Since founding as ‘Turnaround Business Partners’ in 2011 we’ve pursued a whole of business approach to restoring and growing company profitability.

We offer a full range of specialist skills and experience designed to keep businesses trading and ultimately successful for their owners.

Get the best result in imperfect situations.

Pragmatic Professionals

We understand that some business decisions don't have the luxury of time or perfect information. By utilising our team's depth of successful business turnaround experience we offer pragmatic solutions to real world issues. Taking action captures opportunities, affects change and avoids conflict costs.
Improvement Growth icon
Utilise skills and knowledge to avoid pitfalls.

Proven Experience

We've "been there - done that". This is the experience that business needs and should avoid learning the hard way. We offer smoother company operations, less costly projects, faster to market, more efficient production and earlier profitability.
Knowing best practice and how to apply it.

Trusted Advice

Our people are "C-suite" professionals who know their stuff and how to apply it. We enhance the credibility of client management teams, decrease stress for leadership and deliver sound advise.
Keep it simple to resolve complex issues.

Smart Methodology

Our methodology delivers the board and management an easy picture of what needs to be working well to perform. If is, or not. We work hard to understand the starting point issues, however complex. This becomes the foundation to setting out an achievable plan. With a plan in place we use smart tools to get sustainable results.
Tap expertise when you need it

Adaptive Consultants

We understand business and what it takes to be successful. Running an organisation isn't easy. It can be lonely, particularly at times when hard decisions arrive. Having a skilled mentor, project leader, change agent or interim manager available injects skills when and where you need it. Our team will work with the board or management in whatever capacity to achieve a successful business turnaround.

Our Team


Allan Morton: B Eng B Bus PMD GAICD

Co-founder

Through many businesses I experienced opportunities for  a turnaround process to be applied many times. However I recognised that a sustainable positive outcome required more than just one skill set; ie an accountant with a funding solution, a HR consultant or a marketer. Also I witnessed owners equity value being diminished by self interest of 3rd parties.

My role is to maintain a pragmatic overview on our client’s situation. Our team of successful business turnaround people will find a solution for committed owners. Then we will guide them to preserve and grow their business value. 

Strategic analysis, Planning and tactical implementation, Technical innovation, Process workflow development, Problem solving, Organisation restructuring, People,  Government Grants, Negotiation, Presenter, Directorships.

Career Background
Engineering and management foundations establish over 16 years with CSR Limited, in sugar, building materials, chemical processing and corporate office. 

Since 1990s have create and grown several businesses in the printing, digital media and internet online space, in Australia & NZ. 

Beyond business I founded a technology incubator, worked with government to grow the IT industry and mentored numerous small & medium business owners.

Underneath, I’m an engineer, who can see technical, financial  and organisational issues quickly, together with practical solutions.

Industry Experience: My experience is quite diverse;  sugar, farming, materials handling, chemical, process, manufacturing, printing, packaging, IT, software, business services.

Some Projects

CHM Group
Quickflix
LaserBond
Polyblock
PT Automation Solutions


Ross McCreath - Senior Consultant Successful business turnaround

Ross McCreath: B.Ec CPA LION

Senior Business Advisor

I understand the highs & lows that any business goes through. At both ends of the spectrum a robust commercial strategy can support equity and debt funding. Ensuring that the financial model stacks up and the busienss manages to it is a good foundation for success.

My contribution is primarily in supporting CEO with strong CFO, commercial and negotiation expertise.

Media consultant, CFO, Business advisor, Financial and deal structuring, Management mentor, Funding, Exits, Directorships

Career Background: A highly experienced media & entertainment CFO, Finance Director & executive with more than 20 years experience in managing entrepreneurial media organisations through both strong growth & severe downturns.

I keep my cool under pressure, am reliable and will stand by and support my CEO and Board in the toughest times.

I have a knack for my ability to not only look after my CEO’s business needs but to support them personally and build life-long friendships.

Industry Experience: Independent Non- Executive Director at Quickflix Limited
CFO at WIN Corporation, CFO at Southern Star

Long term experience in executive management, finance (CFO, Finance Director) and advisor positions in Australian media companies including Oovvuu, Blueshyft, Quickflix, WIN TV, Southern Star, Australis Media, Broadcom Australia & Unwired.

Have worked in CFO/Finance Directory and Strategy/M&A roles as well as in programming and general management, project and change management.


Sue S - Senior Consultant - Successful business turnaround

Sue Seddon: B Com (Acctg) ACA

Analyst Advisor Accountant

I have done my corporate career as a chartered accountant, which is too remote for my hands-on commercial interest to search out and resolve problems that confront  ‘financial controllers’.

My role is focussed around financial systems and analysis, sometime forensics. For me its vital a business has strong controls and robust systems that both forecast and report reliably.

Management accounting, Financial reporting, Accounting systems, Analysis, Forensics

Career Background: CFO / Financial Controller / Accountant with extensive experience in financial reporting, management systems and analysis. Experienced in multi-national, national and entrepreneurial start-up businesses. 

Industry Experience: My career is funded in chartered accounting, serving mid size companies. Although I’ve worked with significant corporates, (British Telecom, Compaq, Apple. ) I prefer hands-on multi faceted financial and accounting roles with SMEs.

I have co founded a number of companies, and experienced the challenges of growing businesses through to successful public listing.

Some Projects

CHM Group
Polyblock
PT Automation Solutions


Elaine O - Senior Consultant Successful business turnaround

Elaine Opferkuch: B.Bus (Acctg), CPA, Grad.dip CSP,

Senior Business Advisor

As an accountant I recognise that a financial crisis in a business is often a symptom of a deeper unresolved operational issue. My ability to quickly assess and find a quick solution to a financial or governance situation provides time to move into the strategic turnaround stages. Then I work more on strategic restructuring process that will support long term growth.

Working with SME businesses better suits my hands-on style where there is less emphasis on office politics and more on getting it done.

Accounting, Financial analysis, Risk, Cash-flow management, Negotiations, Funding, Strategic planning, Corporate restructuring, Company secretarial.

Career Background: My career is based around accounting, initially in chartered accountants offices, later in corporate roles of increasing responsibility;  mostly private businesses, some small cap public companies. This exposed me to managing and reporting for a diverse range of corporate structures. I recognise how structure impacts the ability of businesses to raise funds and what’s available for businesses in trouble.

Since 1997 I’ve had CFO / Commercial Manager roles in organisations that were undergoing change and where relationships with banks and private funders were critical.
Through the corporate roles I’ve developed a deep understanding of how to manage cash-flow, funding, financial reporting and meeting governance regulations. 

Industry Experience: I’ve worked in accountancy practice, property development, building, hotel management, education and technology industries.

Some Projects

CHM Group

Some Who We Worked With


Electrical manufacturing
Laserbond
Quickflix Media

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